It's about ideas above all else. Ideas that stop people in their track. Ideas you haven't seen a thousand times before. Ideas that may be ads or may look nothing at all like ads. Because recycled concepts and tired approaches live in buildings with elevators to the 48th floor. Ideas don't dance across the page. Whistle a happy tune from the radio. Wink from your computer screen. Or explode from the TV set. These, my friend, are executions. Ideas, the truly groundbreaking ones, are so much more. Ideas are born from taking a long hard look at your business, your brand, your customer and your goals. They can take any shape, work within any budget and come from any department, as long as they connect your brand to your customer. Ideas are not executions. They are solutions. They elbow their way into the customer's mind. They refuse to take no for an answer. They demand attention, and force people to reconsider long held beliefs. Ideas move bottom lines, defy trends, scoff at the unexpected and rattle your competitors at their very core. And in our world, they come first. And last.
Here at RED we believe the advertising business is no place for business as usual.
If you believe that, maybe it's time you joined us.